"As well as a musical chord, a perfume chord contains 4 essences, or notes, carefully selected according to their harmonic affinity. Each perfume contains 3 chords : the head, the heart and the base, which finally make 12 notes in total.

The head chord is generated by the first impression, lasts a few minutes before giving way to the chord of the heart, the dominant theme of perfume, lasting a few hours, and finally, the basic chord, the scent trail that lasts for a few days."